Tue
18
Dec
Brighton Jeweler

With 15 years of experience and more than 6,000 stores around the country, the Brighton Jewelry has perfected the art of combining three seemingly contradictory concepts: elegance, practicality, and legacy. To illustrate, here is a brief examination of how society views these three concepts.

Elegance

Elegance is often associated with affluence and fashion. The rich, the famous, and the powerful set the standards of what is beautiful and what is acceptable. Brighton Jewelry does not claim that it is beyond the influences of this sector of the society. But Brighton Jewelry takes pride in creating the most unique and most fashionable gift items, accessories, and jewelries. The designs are made by a team of creative talents and many of the items are handcrafted. There is no machine that churns out thousands of the same items and the same designs. Brighton Jewelry strives hard to maintain individuality and uniqueness because it recognizes that different personalities demand different ways of expression. Thus, a woman who enters one of the Brighton Jewelry store will find that Brighton’s collections are complete, from eyewear to footwear, and everything in between. Elegance is no longer the exclusive domain of the affluent. Elegance has been made accessible to the greater part of the buying public.

Practicality

Practicality is a concept which is certainly not easily associated with elegance. Practicality is often synonymous with “making do with what’s available.” But in any Brighton Jewelry store, practicality is unmasked to reveal its true nature, which is affordability. A middle-income man who wanted to give an elegant and unique gift to his wife will find that he could afford such a gift at Brighton Jewelry. This is not to say that the gift is cheap. It is simply priced reasonably. The people behind Brighton Jewelry do not exploit the popularity of the stores by demanding unrealistically high prices. With high prices, the customer is no longer paying for the jewelry but for the name. It can also be a form of extortion. Fortunately, Brighton Jewelry stores make it possible from consumers to afford beautifully crafted items.

Legacy

Legacy is often viewed as something that is handed down from one generation to the next. Can something that was bought out of practicality be considered a form of inheritance? Can something which is fashionable only for one season be considered as long lasting? The answer to these two questions is usually a hesitant “no.” Items and accessories that are less expensive are regarded as something that can be thrown away, either into the trash can or the attic, after several years. And items that were bought out of the dictates of fashion usually appear hideous after several seasons. But Brighton Jewelry had found a way to get around these public concepts of legacy, practicality, and elegance. The way is called quality.

Brighton Jewelry produces and markets only the items that have passed a strict quality inspection. The high quality of accessories that are displayed in every Brighton Jewelry store is not directly influenced by practicality and elegance. Practicality only refers to the budget of the customer and not the budget of the company. A wristwatch bought at a lower price works just as good as the more expensive counterpart. Elegance is also not directly related to quality. This is because some items that looked elegant are actually fragile. The Brighton Jewelry designers take pains in creating accessories and jewelries that are durable. And when jewelries and other items are durable, they last for a long time and they become legacies.



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Time:
Tuesday, December 18th, 2007 at 12:36 pm
Category:
Brighton Jewelry
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